Top International Speaker


Peggy Connolly


Gunnar Walzholz


Celia Moore


Marcel Engel
The Business Case: What would you loose if you do not invest in CSR
12:00 - 13:00, 7th of November 2006
Sustainable competitiveness demands the simultaneous improvement of economic, environmental and social performance in the short and the long term. This transforms the scope of corporate responsibility, accountability and performance. The extension of business responsibility has a direct impact on strategy, organization and management. It is therefore vital that new skills be developed. The process requires and generates innovation in every compartment of business activity.
Sesion objectives:
  • Discuss the need to switch from short term thinking to long term thinking, in a durable way
  • Emphasize the waterfall effect of not being CSR compliant
  • Introducing the ROI on CSR
Speakers:
  • Center for Corporate Citizenship at Boston College - Peggy Connolly - Communication Director
  • KPMG Sustainability - Gunnar Walzholz, investigation member of the international of KPMG Sustainability survey on CSR reporting
  • IBM - Celia Moore, Manager Corporate Community Relations EMEA
  • World Business Council for Sustainable Development - Marcel Engel, Regional Network Director
  • BRD Groupe Societe Generale – Adela Pascu, General Secretary
  • Quadrant Amroq Beverages – Claudia Iacobuta, Public Relations Manager
Moderator: Susan Simpson, Director Europe of International Business Leader Forum